Sight and Sound magazine appears to be much more subtle to the eye than Empire and Total film. The Masthead is smaller and unlike Empire and Total Film, there is only a slight overlap of the main image over the masthead. While the strapline is larger than usual, it is also in a very clear font and spaced relatively far away from the Masthead, meaning that its increased size still results in a subtle combination of masthead and strapline.
The title page itself actually has quite a small amount of text and does not seem to forefront the other articles like other magazines do. The left-third of the title page is devoid of text and all the additional articles are positioned at the footer, under bullet points. The font size is also small and gives the impression on first glance that there isn't much text on the page. However, if these other articles were exaggerated in bolder fonts, brighter colours and larger sizes, then it would be just as imposing as Total Film would be. It is a design choice and the less expressive front cover perhaps attracts a different audience: a more passionate/serious movie enthusiast. This is supported by the fact that the magazine has been established since 1932 and it is the official magazine of BFI; all of which are attractive to a passionate and knowledgeable audience.
The main image of Leonardo DiCaprio's character in The Revenant features low-key lighting and a relatively low-key background too. While there may be some editing to make the frost in the background slightly brighter and perhaps to apply the low-key lighting effect, it all appears very naturalistic.
One thing of note on this title page is the emblazoned red circle, overlapped by the bold white text that quotes "The Best Films of 2015". This text arrangement is also rotated approximately 30 degrees to look like a stamp on the title page. This is the only article, besides the main story, that is not positioned at the footer and perhaps hints at a larger spread inside the magazine.
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